Butson Racing
Race Team Logo Design


Matthew Butson is a professional racing driver competing in both the TA and TA2 classes within the Trans-Am Series by Pirelli.

Ahead of the 2023 season, I worked with Matthew and his lead content creator to establish a visual identity that would work across 1) his digital channels (website, social media), and 2) future merchandise and team apparel.

Logo Design Process

Phase one involved creating several distinct design iterations, from Matthew's initial notes. Upon a review session, we identified a handful of "winning" concepts to move forward with; select concepts are below:

Design Solution

We arrived at an icon and wordmark suitable for both print and digital application. with the team's abbreviation "BR:"

To ensure the logo would work across numerous applications, several mock-ups were created to help visualize the placements:

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